Based on over 1000+ Reviews

Wave Goodbye to Grays in Minutes!

Turn your daily shower into a youthful time machine with our 10-minute magic formula. It’s hair color so easy, you could do it with your eyes closed—though we recommend keeping them open to see the gorgeous results!

Get My Youthful Glow

50,000+ HAPPY HEADS

GOODBYE GRAYS, HELLO GORGEOUS

10-MINUTE HAIR MAGIC

50,000+ HAPPY HEADS

GOODBYE GRAYS, HELLO GORGEOUS

10-MINUTE HAIR MAGIC

50,000+ HAPPY HEADS

GOODBYE GRAYS, HELLO GORGEOUS

10-MINUTE HAIR MAGIC

50,000+ HAPPY HEADS

GOODBYE GRAYS, HELLO GORGEOUS

10-MINUTE HAIR MAGIC

50,000+ HAPPY HEADS

GOODBYE GRAYS, HELLO GORGEOUS

10-MINUTE HAIR MAGIC

50,000+ HAPPY HEADS

GOODBYE GRAYS, HELLO GORGEOUS

10-MINUTE HAIR MAGIC

50,000+ HAPPY HEADS

GOODBYE GRAYS, HELLO GORGEOUS

10-MINUTE HAIR MAGIC

50,000+ HAPPY HEADS

GOODBYE GRAYS, HELLO GORGEOUS

10-MINUTE HAIR MAGIC

50,000+ HAPPY HEADS

GOODBYE GRAYS, HELLO GORGEOUS

10-MINUTE HAIR MAGIC

50,000+ HAPPY HEADS

GOODBYE GRAYS, HELLO GORGEOUS

10-MINUTE HAIR MAGIC

50,000+ HAPPY HEADS

GOODBYE GRAYS, HELLO GORGEOUS

10-MINUTE HAIR MAGIC

50,000+ HAPPY HEADS

GOODBYE GRAYS, HELLO GORGEOUS

10-MINUTE HAIR MAGIC

50,000+ HAPPY HEADS

GOODBYE GRAYS, HELLO GORGEOUS

10-MINUTE HAIR MAGIC

50,000+ HAPPY HEADS

GOODBYE GRAYS, HELLO GORGEOUS

10-MINUTE HAIR MAGIC

50,000+ HAPPY HEADS

GOODBYE GRAYS, HELLO GORGEOUS

10-MINUTE HAIR MAGIC

50,000+ HAPPY HEADS

GOODBYE GRAYS, HELLO GORGEOUS

10-MINUTE HAIR MAGIC

50,000+ HAPPY HEADS

GOODBYE GRAYS, HELLO GORGEOUS

10-MINUTE HAIR MAGIC

50,000+ HAPPY HEADS

GOODBYE GRAYS, HELLO GORGEOUS

10-MINUTE HAIR MAGIC

Real Magic, Real Results

See how our botanical-rich formula transforms dull grays into vibrant, salon-quality color in a snap. From silver fox beards to radiant roots, check out the Lustra glow in action!

Why Our Fans Are Grinning

I used to spend hours at the salon, but now I just hop in the shower and lather up! Lustra covered every single gray in ten minutes, and my hair feels softer than it did in my twenties.

Susan Miller
Retired Teacher & Grandmother

I was skeptical about using this on my beard, but the results are incredible and it didn't stain my skin at all. It's officially my new secret weapon for looking ten years younger at the office.

David Thompson
Architect & Active Grandpa

Finally, a hair dye that doesn't smell like a science experiment! The botanical ingredients make my hair smell amazing, and the color is so natural my friends think I just went on a relaxing vacation.

Linda Garret
Mother of 3